Telling empowering stories, South Africans want to hear

Wednesday, 10 July 2024 16:10

Showmax pricing update sees no increase to Premier League plan.

By Lehlohonolo Lehana.

Showmax, the MultiChoice Group-owned streaming platform will increase the prices of two of its five subscription packages, beginning in August.

According to Showmax,the price increase is a "normalisation" following a discounted pricing offer as part of the launch of Showmax 2.0.

Under the new pricing regime, the Showmax Entertainment package will increase by R10 from R89/month to R99/month. The Showmax Entertainment Mobile package, which was R39/month, will increase by R6 to R45/month.

Pricing for the Showmax Premier League plan, a mobile-only soccer streaming package featuring live English Premier League games and additional content, remains unchanged at R69/month.

The Premier League plan gives subscribers access to every match of the 2024/25 Premier League season and exciting new shows like Robert Marawa's Quantum Football series, exclusive Premier League content and exciting offers for customers. The new season starts off with a bang, with an early title contender showdown between Man City and Chelsea. But there's no resting for the other big guns, with Man Utd taking on Fulham, Liverpool taking on Ipswich Town, while Arsenal take on Wolves in the opening weekend.

The two bundle package options, Showmax Entertainment with Premier League and Showmax Entertainment Mobile with Premier League, also have no price changes at R140 and R99/month respectively.

"As a lifelong football fanatic, I can't tell you how excited I am for the return of the greatest football league in the world. Pricing is something that all businesses have to review regularly, and we launched with attractive pricing on the new Showmax platform. We are thrilled that we've been able to keep Showmax Premier League and bundled Showmax plans unchanged, bringing all 380 Premier League matches to millions of football fans in Africa and continuing to focus on making streaming affordable and effortless, "says Showmax CEO Marc Jury.

Showmax Entertainment will continue offering an unbeatable selection of everything from the latest of HBO to The Real Housewives of Durban, Lagos, and Nairobi. "No other streamer has this range of the best international and local content at an incredible price, "says Jury.

In its annual results released earlier this month, MultiChoice said more than 80% of Showmax 1.0 subscribers had moved onto the revamped Showmax 2.0 platform. Trading losses related to Showmax were "better than expected" at R2.6-billion.

The new Showmax was launched in February across 44 markets in sub-Saharan Africa, initially focusing marketing efforts on South Africa and Nigeria.