SAMA28 announces nominations for three categories.
By Lehlohonolo Lehana.
The nominations for the 28th South Africa Music Awards (Samas) Record of the Year (ROTY), Music Video of the Year (MVOTY) and SAMPRA Artist of the Year (AOTY) categories took place on Friday morning, 3 June.
DJ Maphorisa leads the pack, Lawd Phori, as he is popularly known, garnered five nods in ROTY and MVOTY for Abalele, Asibe Happy, Banyana and Izolo. These songs were in collaborations with Kabza De Small, Ami Faku, Tyler ICU, Daliwonga, Sir Trill, the late Amapiano vocalist Mpura and Visca.
Following close behind the Scorpion Kings artist is De Mthuda, who received four nominations for Jola featuring Sino Msolo and Da Muziqal Chef and John Wick featuring Sir Trill and Da Muziqal Chef, in both ROTY and MVOTY.
The Recording Industry of South Africa (RiSA) CEO Nhlanhla Sibisi said: "The calibre of nominees in the ROTY, SAMPRA AOTY and MVOTY categories this year are exciting in their diversity across genres.
"This cohort is a true reflection of ground breakers who have worked hard and adapted through a global pandemic to give us their best offerings. I encourage the fans to vote for their favourites while there is still time. We wish the nominees well and look forward to presenting these awards at the main event," said Sibisi.
How To Vote:
Via USSD Code
AOTY -To vote for your favourite Artist of the Year, dial *120*33121# on your phone and select 1. USSD charged at 1.50 per minute, free minutes do not apply
MVOTY - To vote for your favourite Music Video of the Year, dial *120*33121# on your phone and select 2. USSD charged at 1.50 per minute, free minutes do not apply
ROTY - To vote for your favourite Record of the Year, dial *120*33121# on your phone and select 3. USSD charged at 1.50 per minute, free minutes do not apply
Meanwhile the Recording Industry of South Africa (RiSA) has announced its partnership with social media giant TikTok.
Yuvir Pillay, TikTok Africa music operations manager said: "Our platform has become a channel for music discovery and a launch pad for various artists in South Africa as well as the globe.
"We are honoured to be a part of this prestigious event, such as the Sama, that celebrates the art of music, the artists and the producers. We are happy to be able to bring this celebration to our TikTok community."
Sibisi said: "This is a big milestone for the SAMA and we are delighted to be working with a massive platform like TikTok. The partnership is frankly overdue as music holds both these brands together.
"For TikTok music is the backbone of the platform and content creation, and the SAMA honour music excellence, it was a no-brainer that we work together. We encourage fans and friends of the SAMA and supporters of South African music to head over to TikTok and engage with us. We have big plans for this partnership and more announcements will be made soon."
The announcement comes ahead of the official announcement of nominations of acts who performed well last year and topped the local music charts.
The rest of the nominees from adjudicated categories will be revealed at an exclusive brunch in Johannesburg on 7 June.
The closing dates for nominations of the Lifetime and International Achievement Award categories were in April, while the South African Music Performance Rights Association (SAMPRA) Artist of the Year category closed in May.
"We once again invite South African music enthusiasts to have their say in selecting the year's biggest act. It has been a fantastic year for South African music, particularly with the emergence of new class acts. We anticipate that this will be a hotly contested category and we look forward to crowning the recipient at SAMA28," Sibisi said.
SAMPRA Artist of the Year category joins Record of the Year and Music Video of the Year categories as the third award voted for by the public exclusively. The other categories are adjudicated by a panel of expert judges.