Telling empowering stories, South Africans want to hear

Sunday, 28 May 2023 20:11

Halaha: SA's Thuso Mbedu is the new L'Oréal Paris brand ambassador.

By Lehlohonolo Lehana.

South African actress, Thuso Mbedu has been named the new brand ambassador and spokesperson for L'Oréal Paris in Sub-Saharan Africa.

Mbedu will lend her distinct viewpoint to local advertising campaigns, product launches, and public appearances as L'Oréal Paris' brand ambassador and spokesperson for Sub-Saharan Africa.

This collaboration between L'Oréal Paris Sub-Saharan Africa and Mbedu, according to the cosmetics business, is poised to revolutionise beauty standards and inspire a wave of self-worth and confidence across the continent.

Announcing the fantastic news the company said: "We are thrilled to announce the talented South African actress @ThusoMbedu as a new brand ambassador and spokesperson for L'Oréal Paris in the Sub-Saharan Africa region.

"In addition to her successful international acting career, Thuso is passionate about empowering women and girls by providing them with educational resources alongside the non-profit organization Save The Children.

"Together, we look forward to inspiring and uplifting individuals of all backgrounds to embrace their beauty, celebrate diversity and foster self-confidence.
Welcome to the L'Oréal Paris Family, Thuso!"

In appreciation, she said, "Thank you! Exciting times ahead."

Mbedu's talent, fame and disclipine, possibly every brand out there would love to work with her. In 2022 she collaborated with major jewelry company, Pandora. She got the gig with her friend Dominique Fishback, and the two became models for the new Moments collection. The Moments collection which includes bracelet, necklace and earrings, is inspired by beautiful friendship.