Telling empowering stories, South Africans want to hear

Monday, 17 July 2023 17:03

Popular soapie '7de Laan' cancelled after 23 years.

By Lehlohonolo Lehana.

SABC and Danie Odendaal Productions announced that the long-running popular soapie '7de Laan' will not be recommissioned for another season when season 24 ends in December 2023.

7de Laan was first broadcast on 4 April 2000 - initially with only one episode a week before it grew to five days a week - making household names of numerous actors and their characters who inhabited the fictional Hillside suburb in Johannesburg.

Originally presented in Afrikaans only, the show has gone through many transformations reflective of a changing society through the introduction of various dynamic characters, storylines and languages from other races and cultures, reflecting the rich diversity of our country.  

In its trophy cupboard sits many awards that '7de Laan' has won throughout its life span including the South African Film and Television Awards (SAFTAs) in the categories of Best Soapie and was voted as the Most Popular Soapie in the Royalty Soapie Awards this year and Outstanding Female Villain award won by Deirdre Wolhuter for her portrayal of Mariaan Welman.  

Lala Tuku, SABC head of content for video entertainment, says, "The SABC is proud to have worked with Danie Odendaal Productions and been part of the journey leading and producing the best Afrikaans soapie on local television for SABC 2. 7de Laan has penetrated the hearts of millions of South Africans.

She adds: "After more than two decades on air, the award-winning 7de Laan leaves a lasting imprint on the SA television landscape. SABC wishes all the dedicated and talented cast and crew of 7de Laan all the best in their future endeavours".

Thandi Ramathesele, 7de Laan executive producer, says, "It has been an honour and privilege to produce a show that has touched the lives of so many South Africans for over two decades. As we come to the end of this chapter, we express our heartfelt gratitude to the dedicated cast and crew who have poured their talent and passion into bringing the show to life."

"We also extend our deepest appreciation to the viewers and fans whose unwavering support has been the driving force behind our success. It is bittersweet to say goodbye, but we are filled with pride for the impact that 7de Laan has had on our society; addressing important social issues and fostering inclusively, the show has made its mark on South African television."