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Friday, 10 November 2023 12:11

Watch: Trevor Noah's controversial tourism ad officially released.

By Lehlohonolo Lehana.

The Tourism Business Council's Tourism Campaign for South Africa (TBCSA), starring comedian Trevor Noah, has been officially released on various social media platforms.

The advert is part of a worldwide push to attract more tourists to the country.  

In the advert, Noah is telling the globe why they should come to our shores.

Noah says throughout his global comedy career, he has been asked about South Africa and whether it is worthy of visiting.

In the video, Noah is seen answering questions from travellers.

This is the ad that sparked outrage in the country when it was revealed that Noah would be paid up to 33 million rand for a 5-minute advertisement.

Tourism Minister Patricia de Lille and the superstar comedian have both denied the claims, but it's still not clear exactly how much this campaign is costing.