Telling empowering stories, South Africans want to hear

Monday, 13 May 2024 21:21

South African artists earned nearly R256 million in Spotify royalties.

By Lehlohonolo Lehana.

Spotify launched its annual report, Loud & Clear, to increase transparency in the music industry by sharing data on Spotify's royalty payments and breaking down the global streaming economy, the players, and the process.

For the second year, Spotify is releasing data on earnings specifically for South African artists on the platform.

These are the key figures from Spotify's 2024 Loud & Clear Report on the South African music industry: 

  • In 2023, royalties generated by South African artists from Spotify alone reached nearly R256 million, reflecting a nearly 240% increase since 2019 and a more than 500% increase since 2017. 
  • In 2023, South African artists were discovered by first-time listeners over 735 million times on Spotify.
  • The number of South African artists generating over R100,000 in royalties from Spotify alone has grown more than 5x since 2018.
  • In 2023, nearly 2,800 South African artists were added to editorial playlists on Spotify.

South African artists' streaming revenues on Spotify keeps growing every year, a true testament of their immense talent. It's a privilege to continue supporting them, in keeping with our vision of ensuring all professional artists can make a living off their art," says Jocelyne Muhutu-Remy, Spotify's SSA Managing Director. 

Amapiano, South Africa's musical juggernaut, continues its reign with its irresistible beats and viral dance crazes. Spotify's data unveils a surge in local music consumption in South Africa, with Amapiano tracks garnering significant attention. While the industry remains male-dominated, female artists are making strides, with average streams seeing a 49% increase in 2023.

On a global scale, Spotify's Loud & Clear report highlights the platform’s profound impact on the music industry, with record-breaking payments to rights holders and substantial growth in streaming revenues. Songwriters, in particular, have reaped the benefits, with Spotify shelling out nearly $4 billion to publishing rights holders over the past two years, driving unprecedented revenues for songwriters worldwide.