Tuesday, 21 July 2020 18:38

Photo Credit: Roy Esterhuysen/2017 Loerie Awards.

The Loeries, the premiere organisation across Africa and the Middle East that champions creative excellence in brand communication, recently held its annual general meeting where a new board was appointed for 2020/2021.

Fran Luckin, Chief Creative Officer, Grey Africa, was elected as the new chairperson, taking over from Tseliso Rangaka, Chief Creative Officer, FCB Joburg and Hellocomputer. "I am delighted to be joining this incredible team of industry captains to propel the Loeries vision forward and nurture budding creative talent," she says. Also joining the new board is Sydney Mbhele, Chief Executive of Brand at Sanlam.

 

The new board comprises:

Fran Luckin (Loeries Chairperson)           Chief Creative Officer, Grey Africa

Preetesh Sewraj                                             Chief Executive Officer, The Loerie Awards

Tseliso Rangaka                                             Chief Creative Officer, FCB Joburg and Hello Computer

Neo Mashigo                                                  Chief Creative Officer, M&C Saatchi Abel

Gareth Leck                                                   Group CEO, Joe Public

James Barty                                                   Co-Founder & Chief Executive Officer, King James

Gaby de Abreu                                               Creative Director, Switch Design

Linda Bogle                                                    Executive Producer, Your Girlfriend

Dawn Rowlands                                            Chief Executive Officer, Dentsu Aegis Network Sub-Saharan Africa

Suhana Gordhan                                           Executive Creative Director, FCB Africa

Sydney Mbhele                                              Chief Executive: Brand, Sanlam

 

In his Chairperson's Report, Tseliso Rangaka reflected on the success of Loeries Creative Week in 2019, "Around 2,500 entries were received. A total of 646 brands were represented by 281 agencies from 15 countries across Africa and the Middle East. The awards were judged by over 140 regional and international industry leaders in their fields including international Jury Presidents Nedal Ahmed, Tara McKenty, Ralf Heuel and Katja Thielen."

He further adds, "2020 is no-doubt a defining year for the Loeries. It has also shown itself as a year of many firsts. For the first time ever, entries to the awards are free. This is to assist agencies with a cost burden many cannot afford to have right now.

"We would like to thank the outgoing Loeries board for its hard work, commitment and guidance over the last 12 months. The board made immense strides to deliver on its mandate of supporting creativity across Africa and the Middle East," says Preetesh Sewraj, Loeries CEO.

The new board's focus now turns to delivering on the aptly named theme of #CreateChange for Loeries 2020. "This year's Loeries Creative Week will deliver deep insights into how creativity helps business and society in general move forward, even if they face of one of our toughest challenges," he concludes.

Under the board's leadership, the Loeries will deliver an innovative roadmap with the aim of recognising, rewarding, inspiring, and fostering creativity for positive change within the Africa and Middle East region.