Jameson brings the triple award winning distillery on tour to South Africa.
By Lehlohonolo Lehana.
Jameson Irish Whiskey has launched an exclusive Distillery on Tour Experience in the heart of Sandton from the 12th November until 12th December 2021. The unique Jameson Irish Whiskey Experience will welcome all South African whiskey enthusiasts and novices for a taste of its spiritual home based in Dublin.
The Jameson Distillery on Tour Experience will host a series of tailored, interactive experiences that will highlight the proud Irish Whiskey heritage that stretches over 241 years in history. The month-long festival will be filled with great music, premium food and drinks and most importantly, togetherness.
Hosted by Brand Ambassadors that embody the Jameson values and personality, guests will enjoy best in class experiences that includes a sneak peek at the uncompromising production of the Triple Distilled, Twice as Smooth Irish Whiskey as well as live music, the Jameson pop-up merchandise store, and so much more. The tour will allow guests to experience what makes Jameson Irish Whiskey different and loved over great conversations.
The Sandton City Rooftop is transformed into a pop-up Jameson Distillery Experience that carries the spirit of the world’s triple award-winning Distillery Tour. "We are thrilled that South Africa will be home to the Jameson Distillery on Tour Experience this summer. Our guests will be immersed in the ultimate Jameson Irish Whiskey experience that will showcase the essence of the brand and its proud Irish roots at every touchpoint," says Beatrice Marfleet, Jameson Marketing Manager – Pernod Ricard.
"It’s about taste. It’s that simple. No gimmicks or tricks. Jameson Irish Whiskey has always been about the exceptional taste of its whiskey. As a brand, we do not want to only tell people about our Triple Distilled, remarkably smooth, and unmistakable taste of Jameson but we want them to experience it too - in the best summer setting. We hope the experience will provide guests with explosive sensory moments, rich local flavours and ultimately a space for much needed connection with old and new friends,"added Marfleet.
Tickets to the Jameson Distillery on Tour Experience are on sale and can be purchased on Jamesonwhiskey.com.