Telling empowering stories, South Africans want to hear

Friday, 14 July 2023 00:05

Zakes Bantwini, Nomcebo Zikode and Boity join new talent agency.

By Lehlohonolo Lehana.

Zakes Bantwini, Nomcebo Zikode and Boity have been unveiled as the flagship acts under the new African talent agency Aline

We represent storytellers who shape culture while accelerating their growth through deepening connections with consumers and forging partnerships across entertainment and media as we position our clients for success. We're indebted to Arena Holdings chair Tshepo Mahloele for believing in us and bringing this vision to life," said Aline CEO Sibo Mhlungu.

"This speaks to a new dawn in talent management, event production, arts, film and music. Locally developed and globally competitive content coming from the continent to the world by world class media and entertainment practitioners who have worked tirelessly to perfect their craft and market-related standards."

Boity said this step in her music career was her "rebirth".

"From the moment this opportunity presented itself I was super excited to be a part of something so special and I'm looking forward to the world seeing what I have to offer. I've been in studio for a few months and I can't wait to shake the game up with new music that's coming soon," she said.

"I am excited about dropping my new album under this new collaboration," said Nomcebo.

Zakes said Aline will address some of the frustrations artists deal with in the music industry.

"The dream we always had was to see us here. Aline is the only company that acknowledges artists in the music business. It is not about giving artists contracts but pushing their music."

The long-term goal of this new company is to forge a lasting legacy representing African talent and producing shows at the highest level by Africans. This new expansion will also see the agency begin the process of expanding its offering over time beyond music and into film and other creative arts.