Friday, 08 October 2021 17:35

Absa signs four-year deal with RUN YOUR CITY Series.

By Shawn Belluigi.

Johannesburg, South Africa, 08 October 2021. Proudly African bank, Absa, unveiled its strategic approach towards getting the country moving in the right direction, through its announcement of a four-year partnership with the RUN YOUR CITY Series running events in South Africa.

Through this partnership, Absa will continue its journey of step-changing its contribution to society by adopting an integrated and inclusive approach to achieving impact, this time, through promoting a walking, running, and riding culture among South Africans.

The partnership is set to inspire the country to get active, reach their performance goals and connect with old and new friends on the road. The mass participation series continues to encourage walkers and runners of all fitness levels to take part in each respective event and will also feature an elite athlete invitational programme that allows South African athletes to compete against the world’s best on home soil.

Absa Executive, Geoff Lee, led the way in sharing the exciting news, "As a proudly African bank, we recognise the role that sport and activity play in uplifting communities and boosting our nation’s morale. Sport has been tightly woven into our identity as Africans and we are excited to be announcing our new partnership, which will not only improve our sporting prospects but will shape our lives as citizens for the better. The Absa RUN YOUR CITY Series partnership is not only about getting active, but it will help the bank enable our colleagues to be an active force for good in their communities as part of our employee value proposition, ensuring that they are part of bringing Africa’s possibility to life and fostering a culture of action," adds Lee.

Michael Meyer, Managing Director of Stillwater Sports and Founder of the RUN YOUR CITY Series, echoed the excitement of what the new partnership meant to runners across the country. "The support of Absa will be phenomenal for road running in South Africa and Africa, on all levels. Since the inception of the series, our focus areas have been innovation, inspiration, and fun – we wanted to create the most accessible and enjoyable mass participation road running event in Africa. With Absa’s commitment to the series, we believe that the future of the events in the series is extremely exciting and can't wait for the thousands of runners (existing supporters and new) to experience the exceptional Absa RUN YOUR CITY events."

The timing of this new partnership is closely aligned with the bank’s strategy to get even closer to their customers and communities. "The partnership provides us with a platform to get everyone involved in a meaningful way to create shared value for the communities in which we operate," adds Lee.

Athletics South Africa (ASA) President, James Moloi, expressed the association’s support at the virtual launch. "It is exciting to see brands such as Absa joining the running community on the highest level in the country. We welcome new partnerships, creative and innovative solutions that will help continue to build one of the leading sports in the country. We thank Absa for their commitment in supporting communities across the country through sporting events that act as vehicles to help improve the economy and well-being of South Africans. We wish all athletes the best of luck with all their preparations as they get ready to safely hit the streets of Durban and Cape Town respectively in 2021 and Cape Town, Durban and Johannesburg respectively in 2022."

The Absa RUN YOUR CITY Series is a multi-disciplinary property that will encourage South Africans to get active on a regular basis. By using sport to lift our nation, Absa continues delivering on its promise to turn the dreams of everyday citizens into meaningful realities.

For further information on the Absa RUN YOUR CITY Series, please visit https://runyourcityseries.com/.