KFC celebrates Youth Day through its commitment to youth development.
By Shawn Belluigi
As South Africans look forward to Youth Day on Thursday, the 16th of June, fast-food giant KFC is gearing up to celebrate 13 years of sponsoring the KFC Mini-Cricket Programme and showing their commitment to developing the youth of today and the heroes of tomorrow.
As a longstanding supporter of cricket development in and around the country, KFC is aware of the socio-economic challenges faced by children in different communities and the difference in the resources that children across South Africa have.
The KFC mini-cricket programme is a powerful vehicle to provide equal opportunities with kids receiving the necessary resources they need in order to develop their skills and play the sport on equal terms, levelling the playing field. Each time a KFC Mini-Cricket festival is hosted, kids from all walks of life get the opportunity to play together and get the same opportunities regardless of their backgrounds. Not only does the programme impact the 126 000 KFC Mini-Cricketers (boys and girls) who are part of the programme, but it also harnesses the power of communities through the 13 600 KFC Mini-Cricket volunteer coaches who are committed to feeding children’s potential through sport.
To further bolster the programme's impact and power to inspire, the KFC Mini-Cricket programme is also designed to help kids with disabilities and many of South Africa’s LSEN schools and hearing-impaired schools, so no one is left out.
This programme is specifically designed to be inclusive, "said Andra Nel, KFC Brand Purpose, and Reputation Manager. "The kids participating in the programme all speak the same language and have the same goal; and that is to get onto the field and enjoy playing cricket together. Youth Day is an important and special day for us as the KFC Mini-Cricket programme was launched on this day, with the aim to provide equal opportunity for young people and inspire them to be great, not only in cricket but in life. This is why after 13 years, this programme continues to grow and contribute immensely to the development of cricket and young people in South Africa," she concluded.