Cape Town City announce big sponsorship with major bank.
By Lehlohonolo Lehana.
Cape Town City have announced a major new sponsorship deal with First National Bank (FNB).
"It is an honour for Cape Town City FC to partner with a South African institution of this magnitude," City CEO John Comitis said in a statement. "FNB is one of the most recognisable brands in the country and has been a pioneer in strategic sporting partnerships.
"These types of sporting investments have shaped the growth and potential of South African sport and we laud the relentless desire and vision of FNB to play a critical role in South Africa’s rich sporting history and future.
"Football is the nation’s most popular sport both in active participants and viewers and we are delighted to connect football and FNB in a way never done before. Our brands are well-aligned, especially in terms of investing in the future well-being of our youth.
"This partnership allows Cape Town City to further expand the extensive work we do in our local communities at grassroots level, as we develop our DreamClub100 project and refine the future football stars and ambassadors of tomorrow."
The announcement was made on Monday during an event that also saw the club reveal its new home, away and alternate kits that will be used during the Citizens' domestic and continental campaigns.