Photo Credit:Gallo Images.
Premier Soccer League (PSL) chairman Irvin Khoza is set to announce DStv as the new sponsor of the Premiership this evening.
Khoza is scheduled for a 6pm press conference‚ televised on prime-time TV on two of DStv’s SuperSport channels.
DStv would replace Absa‚ the banking company which announced in June it would end its 13-year (from 2007 to 2020) sponsorship of the PSL’s Premier Division at the conclusion of the past 2019-20 season.
It is not clear at this stage whether this new sponsorship will affect MultiChoice's ownership of the highly successful Premiership club SuperSport United (SUFC).
SUFC on Wednesday evening put out a press statement denouncing “rumours” that have circulated that the club is for sale.
"SuperSport United has been made aware of the rumours and speculation regarding the potential sale of the club‚" the SUFC statement read.
"These are untrue. SuperSport United can categorically state that there have been no such approaches and‚ more importantly‚ the club is not up for sale."
DStv’s sponsorship of the PSL will make MultiChoice’s stake in SA football even more significant‚ as‚ apart from owning SUFC‚ the SuperSport cable sports channels are already the official broadcaster of the Premiership‚ providing hugely lucrative rights deals for the league since 2007.