LaLiga, the premier Spanish football league, announced the appointment of Marcos Pelegrin as the organisation’s new Managing Director for South Africa. Based in Johannesburg, Pelegrin will also manage the following markets: Namibia, Botswana, Zambia, Lesotho, Seychelles, Mauritius, Zimbabwe, and Eswatini. Pelegrin takes over from Antonio Barradas, who has held the position from 2015 when LaLiga opened their office in South Africa.
Antonio Barradas outgoing LaLiga South Africa Managing Director said, “We welcome Marcos to the LaLiga South Africa team with open arms. His strong, proven business acumen will be a major asset in helping to promote the growth of LaLiga in the region. It’s our ambition to expand the cultural impact of Spanish football across the broader South African landscape while enriching even more young lives, regardless of economic, social or gender barriers.”
Born in Zaragoza, Spain, Pelegrin has always held football close to his heart. His professional association with the game began in March 2015, when he founded the World Football Summit (WFS), a leading international sports event designed to bring together various football industry stakeholders, including clubs, leagues, federations and companies, to generate business opportunities. In addition to founding the WFS, Pelegrin acted as its International Affairs and Development Director, focusing on new business areas as well as sponsorship and partnership development. Since July 2018, Pelegrin has been a Manager for International Relations at LaLiga.
In addition to a Masters in Football Business from Cruyff Institute-FC Barcelona, Pelegrin holds degree in Law and a Masters in International Affairs. He started his career as Executive Associate for CEOE International, Spain’s Confederation of Employers and Industries, focusing on Asia & Oceania Relations and developing successful projects with more than 20 countries.
Of ascending to the position of Managing Director of LaLiga South Africa, Pelegrin said, “I am thrilled to continue driving the vision for LaLiga in South Africa. It’s as much about getting closer to our fans and providing them with thrilling, world-class football as it is about working with different local organisations, like SAFA, SuperSport and other partners to help develop football at all levels.”
Pelegrin added, “Consistently investing in social educational projects and initiatives that encourage women and South Africa’s youth to pursue opportunities in the sport is how we build our legacy and have a lasting positive impact on local communities.”
As part of its global network, LaLiga currently has 11 offices – including South Africa, Nigeria, the United States, Singapore, India, China and Mexico – along with 45 delegates and a reach of over 80 countries. Like the heads of all the other international offices, Pelegrin will report to LaLiga´s International Director, Oscar Mayo, and endeavour to realise the league’s strategy to elevate the LaLiga brand and fan engagement all over the world.