The Sunshine Tour, Sunshine Ladies Tour and SuperSport are building on their longstanding broadcast partnership with an even more comprehensive offering that will dramatically increase the content value for local golf fans and give South African professional golf a greater presence on the World of Champions.
From March this year, SuperSport will provide live coverage – for a minimum of two rounds and three hours daily – and highlights packages of the upcoming Sunshine Tour events as well as the Investec South African Women's Open on the Sunshine Ladies Tour.
The broadcast partnership also includes daily tournament inserts that will showcase the professionals on the Sunshine Tour and Sunshine Ladies Tour, giving fans a world-class offering of South African professional golf at a time when physical attendance of tournaments is still not allowed under the Coronavirus health regulations.
"We are delighted to announce the growth of this partnership with SuperSport into this next phase, which is going to significantly enhance our product and bring golf fans everything they could ever want in terms of live tournament coverage, highlights and more from the Sunshine Tour and Sunshine Ladies Tour," said Thomas Abt, Commissioner of the Sunshine Tour.
"Although this is an enhanced broadcast partnership, it is a partnership with an already longstanding supporter of South African professional golf and the Sunshine Tour. SuperSport has always been unwavering in its support of the Tour, and this is a partnership that has been deeply developed over the years by our Executive Director Selwyn Nathan, which has given us this platform upon which we can now build into new and exciting broadcast options.
"SuperSport shares our vision to enhance the entertainment value of our brand and give fans a greater insight into the lives of our professionals and we're very pleased to be able to work with them towards achieving this goal."
Marc Jury, CEO of SuperSport, said they were equally excited about the further development of this partnership and the chance to expand their coverage of local professional golf.
"Golf has always been an important and valued market for SuperSport, and this partnership continues our commitment to South African sport. Through our innovative content offerings, we'll be able to showcase the incredible talent the Sunshine Tour and Sunshine Ladies Tour produces, and keep telling the story of their ongoing success."
March 5-7: R1 000 000 Kit Kat Group Pro-Am, Royal JHB and Kensington GC
March 11-14: R1 000 000 Players Championship, Dainfern Country Club
March 18-21: R1 000 000 Gauteng Championship presented by Betway, Ebotse Links
March 24-28: R1 500 000 Serengeti Invitational, Serengeti Estates
April 22-25: R3 000 000 Limpopo Championship, Euphoria Golf & Lifestyle Estate : Co-Sanctioned with the European Challenge Tour
29 April-2 May: R3 000 000 Cape Town Open, Royal Cape Golf Club : Co-Sanctioned with the European Challenge Tour
May 6-9: R6 300 000 Dimension Data Pro-Am : Co-Sanctioned with the European Challenge Tour
SUNSHINE LADIES TOUR:
May 13-16: €200 000 Investec South African Women's Open, Westlake Golf Club.