The National Liquor Traders Council (NTLC) penned a letter to President Cyril Ramaphosa appealing for a partial lifting of the ban on alcohol sales.
On 27 June, Ramaphosa the country would be placed on adjusted alert level 4 effective for 14 days until Sunday, 11 July.
He said alcohol sales on-site or off-site consumption were completely prohibited for the period amid the sharp rise of Covid-19 infections driven by the new Delta variant.
With expectations that Level 4 lockdown will be extended,the alcohol industry has pleaded with government to end the current ban on alcohol sales.
NTLC convener Lucky Ntimane called on Ramaphosa to allow taverns and shebeen permit holders to sell alcohol on off-site consumption from Monday to Sunday between 10am and 6pm, while allowing bottle stores to operate from Monday to Friday between 10am and 6pm.
"As an industry, we are on our knees. We have suffered many months over the last year when our members could not earn their own living, "Ntimane said.
"We have noted with concern the increase in Covid-19 related hospitalisations and positive tests across South Africa. We recognise that we are firmly in a third wave of the pandemic, and that robust measures are necessary.
"However, that past experience of dealing with the pandemic showed it was possible for liquor traders to continue to operate, subject to fully complying with safe operating standards, in a way that had not always been possible previously."
Ntimane also called for the President to consider allowing a once-off financial relief of R20,000 for traders.
"We have requested the President to make provision for financial relief to cushion against the blow of the 14 days non-trading as well as the over 20 weeks that the tavern sector has been subjected to alcohol bans.
"So we seek a R20,000 once off payment to taverns and shebeen permit holders on the basis that the TERS programme excludes our sector," Ntimane said.
He also requested a two-year moratorium on liquor licence renewals, given that taverners had lost more than 150 trading days as a result of the bans on alcohol.