By Lehlohonolo Lehana.
Capitec’s 12 million app users can now purchase Showmax streaming vouchers for as little as R22 per month—less than R1 per day—exclusively through the Capitec banking app.
MultiChoice-owned Showmax announced today that it has partnered with South Africa’s biggest digital bank, Capitec.
“We are proud to have joined forces with Capitec to make entertainment even more accessible and affordable, “said Showmax CEO Marc Jury.
“We’re kicking off this partnership with incredible pricing that we believe will make customers smile, giving South Africans access to the stories they love from across South Africa, the continent, and the world, and live football from the Premier League.”
Capitec’s group executive for strategic initiatives, Henk Lourens, said, “At Capitec, we understand our clients’ needs and have partnered with someone that shares our proudly South African vision.”
“We want to make entertainment available anywhere and anytime at very affordable rates. We’ve partnered with Showmax to disrupt the entertainment landscape and create value to our clients.”
He said the bank’s clients will have access to entertainment for less than R1 a day, “and this is only the start of a very exciting journey with much more disruption to come!”
The Showmax discounted vouchers are now available to all Capitec clients via the Capitec banking app.
The partnership involves the following –
- 50% discount on Showmax streaming vouchers for 12 million Capitec app users
- Showmax Entertainment Mobile priced at R22, Showmax Entertainment all devices at R49 and Showmax Premier League mobile at R34 per month
- Less than R1 a day for entertainment on mobile
- Capitec clients can also get 5 GB of Capitec Connect data to stream at only R145
Showmax has indicated that it aims to have 25 million subscribers on the platform by 2028.
Based on this forecast, Showmax would need to grow its subscriber base by around 100% a year until 2028. To achieve its targets, Showmax is focusing on acquiring and producing local content in the regions it operates.
During the past year, it ramped up its local content alongside M-Net, Mzansi Magic, Africa Magic, and Maisha Magic.
The streaming service released 59 original movies and TV series in South Africa, Nigeria, Kenya and Ghana.
Popular shows that drove viewership included Tracking Thabo Bester, Koek, The Mommy Club, Youngins, Red Ink, Adulting, Outlaws, and its Real Housewives shows.