Investigation into Google,Takealot and other e-commerce giants in SA extended again.

By Lehlohonolo Lehana.

The publication date for a final report and inquiry on a massive investigation into the Online Intermediation Platforms Market Inquiry (OIPMI) has again been extended by the Minister of Trade, Industry and Competition, Ebrahim Patel.

The OIPMI was looking into established online platforms in South Africa such as Takealot, UberEats, Google Play Store and others.

In a gazette published on Wednesday (19 April 2023), the minister extended the period of completion of the Online Intermediation Platforms Market Inquiry (OIPMI) to 19 May 2023 – an extension of another month.

This makes the total extension six months. The final report was expected to be submitted on 18 November 2022, but was extended by three months to 18 February 2023. In February, it was extended by two months to April.

This gives the commission more time to process stakeholder feedback on the preliminary findings published in July 2022.

In response to the growing importance of the online economy and competition concerns in South Africa and other economies, the Competition Commission launched a probe into competition and participation in the online economy in 2021.

The inquiry identified leading platforms in each category of e-commerce – those that get the most consumer traffic – upon which the business users are relatively dependent, and which are, or are likely to be, entrenched.

This includes:

  • Apple App Store;
  • Google Play Store;
  • Takealot;
  • Booking.com;
  • Airbnb;
  • Mr Delivery;
  • Uber Eats;
  • Property24;
  • Private Property;
  • AutoTrader;
  • Cars.co.za;
  • Google Search.

In July 2022, the Competition Commission released a report stemming from the OIPMI, noting specific non-competitive behaviour in the sector.

The commission recommended that certain considerations be taken into account regarding payment options for goods, how things are priced and what comes up when you search for them.

The commission found that there was a general lack of effective competition in the fees charged by app developers leading to high app prices, the way that most accommodation and food delivery services offer the same prices and how the market seems to be against new entrants as dominant businesses pump money behind a service.

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