By Lehlohonolo Lehana.
South Africa enters its 2025–2026 summer season with optimism, as overseas tourist arrivals surged by 26.9%, according to figures released by Department of Tourism.
This remarkable growth underlines a robust recovery trajectory that not only restores confidence in the nation’s tourism industry but also underscores its global competitiveness as one of the world’s leading travel destinations.
From January to September 2025, South Africa welcomed 7 634 261 international tourists, an impressive increase of 1 108 222 visitors compared to the same period last year.
Minister of Tourism Patricia de Lille says these figures confirm that tourism has not only recovered but is once again driving economic growth.
“Tourism is proving itself a catalyst of economic growth and development. The industry is creating jobs, stimulating investment, and revitalising local economies, “she said.
Regional Highlights:
- Africa (Land markets) rose by 26.7%, showing sustained regional growth.
- Africa (Air Markets) grew by 28% with DRC (+58%), Kenya (+27%), Nigeria (+42%)
- Europe grew by 29%, with the UK (+35%) and Germany (+31%) leading the charge.
- North America increased by 22%, boosted by Canada’s 47% surge, and USA (+18%)
- Asia and the Middle East continued to deliver solid double-digit growth, Asia (+11%) & Middle East (+58%)
“South Africa is ready to welcome the world this festive season with open arms, warm smiles, and world-class experiences,” De Lille added. “I want to call on all South Africans to continue showing the spirit of ubuntu and hospitality that defines our nation. Whether you’re in a village, a small dorpie, the city, or at the coast, let’s make every visitor feel at home. Tourism is everyone’s business and together, we can make this the most joyful and successful festive season yet.”