By Lehlohonolo Lehana.
Barcelona are teaming up with Spotify again for a special edition shirt for their clash with Real Madrid featuring American rapper Travis Scott.
The global audio streaming service has worked together with Barcelona once again for their ‘sixth jersey takeover’, with this Blaugrana shirt featuring the Cactus Jack logo – the record label founded by Scott in 2017.
Barca players will wear this top, which will see Scott’s logo replace the usual Spotify sponsor one, for El Clasico on May 11 as Hansi Flick’s side host Los Blancos in a crunch La Liga encounter.
Off the pitch, Spotify’s partnership with Barcelona provides a huge source of income for the Catalan outfit. Without it, they would be in even more dire financial straits.
Travis is the latest artist to be featured on the iconic FC Barcelona jersey with Spotify, following previous shirt takeovers with Coldplay, Karol G, The Rolling Stones, Rosalia and Drake.
Marc Hazan, Vice President, Partnerships and Marketing, Spotify said: “What we’re doing here is giving artists a stage unlike any other. This collaboration with Travis Scott, alongside FC Barcelona, is our most ambitious project to date. A global icon co-curating with us for the world’s biggest game and performing live for fans in Barcelona – that’s the power we’re unlocking. It’s a real expression of what drives Spotify and FC Barcelona.”
In addition to the jersey, Spotify and FC Barcelona have also co-created a capsule collection with Travis Scott. The limited-edition Cactus Jack collectio Travis Scott’s creative universe to life. Designed to live beyond the pitch, the drop includes exclusive apparel and accessories that channel the energy of El Clásico while staying rooted in Cactus Jack’s signature aesthetic.
Travis Scott said: “El Clásico is a moment the whole world taps into. Teaming up with Spotify and FC Barcelona lets me merge my universe with theirs. This wasn’t just about throwing Cactus Jack on a jersey. It’s about building something that blurs the line between sound and sport. Being the first artist to perform in Barcelona as part of this collaboration and sharing that moment with my fans just takes it to another level.”
FC Barcelona player Jules Kounde said: “As a long-time Travis listener and someone who cares about style, this collaboration with Spotify is powerful. Seeing the Cactus Jack logo on our jersey and being part of a drop that blends football with fashion and music is something that I’m hugely inspired by and I’m proud to be part of a club that embraces that.”
Joan Laporta, President of FC Barcelona said: “The logo swap for El Clásico is the clearest example of how the alliance between Spotify and FC Barcelona is capable of generating conversations that go beyond the world of sports. It reflects the Club’s desire to interact with our fans in a novel way and brings us closer to new audiences around the world, allowing us to share who we are and what we stand for. In this Clásico, which could be decisive for the season, we welcome a global figure like Travis Scott to the family of artists who have had their names featured on our jersey in one of the most important sporting events on the planet.”
Travis Scott is one of the most streamed artists on Spotify and has over 67 million monthly listeners and over 44 billion streams, including five songs in the Billions Club.