By Lehlohonolo Lehana.
LIV Golf and Trackman Golf Portal Software announced a global three-year partnership revolutionising golf data, fan engagement, and broadcast innovation.
Trackman has been LIV Golf’s ball tracking technology partner for the 2025 live event broadcasts, providing radar units on all 18 tee boxes and multiple mobile cameras to track players’ tee shots at LIV Golf events across the world.
“For the last 20 years, Trackman has been the leading sports technology in the golf industry. We share a passion for innovation and a vision to use technology to advance golf and engage fans across the world in new ways, and this partnership is a perfect example of this, “said Ross Hallett, LIV Golf Executive Vice President, Head of Events.
Everyone at LIV Golf is looking forward to expanding this partnership across our 14 events and continuing to make golf more accessible across the globe.”
Trackman has always believed that passionate golf fans and professionals alike want the best data and insights to improve their game. Our company is constantly innovating, whether it’s our individual products, driving ranges around the world, or virtual opportunities,” said Klaus Eldrup-Jørgensen, Trackman CEO and co-founder.
Since 2003, Trackman has been at the forefront of providing reliable performance data solutions from its proprietary radar-based technology and industry-leading innovation to customers all over the world. Their products are used by professional and amateur athletes in a broad spectrum of sports, ranging from golf, baseball, and tennis to more unique disciplines like the Olympic Games’ hammer throw and shot put.