By Lehlohonolo Lehana.
Photo Credit: Suresh Rajcoomar /Fullview.
LIV Golf has retained investment bank Ducera Partners LLC to lead its long-term capital strategy, as the league prepares for life beyond Saudi Arabian Public Investment Fund (PIF).
The breakaway circuit confirmed the move this week, signalling its intent to transition into a diversified, multi-partner investment model and attract new long-term investors.
The decision comes in response to last week’s confirmation that PIF will no longer fund LIV Golf beyond the 2026 season.
Ducera, founded and led by Chief Executive Officer Michael Kramer, is a leading investment bank specializing in complex high-stakes corporate finance. Since its founding in 2015, the firm has advised on more than $850 billion in transactions across industries including media, entertainment, and sports.
This league has proven its value, and our focus now is on building the right financial foundation for the long term,” said Scott O’Neil, CEO of LIV Golf. “Mike and the Ducera team bring deep transaction experience and a track record of delivering in complex, high-stakes situations. They are the right partner for this process.”
Kramer is one of the country’s preeminent investment bankers and brings more than 30 years of experience leading companies through periods of transformation. He has served as a trusted advisor on landmark transactions, including NHL and MLB franchises, and has guided global institutions and Fortune 500 companies through some of the most consequential moments in their history.
“LIV Golf has built something that is hard to replicate: a global league with a growing fan base, world-class talent, and a team structure that benefits captains, players, and fans alike, “said Mr. Kramer. We see significant value in what has been created here, and we are focused on helping the league identify the right long-term partners to unlock that value and power its next phase.”
With sponsorships and partnerships up 40% year-over-year, ticket sale growth over 130%, and broadcasts reaching nearly one billion households across 200 countries and territories, LIV Golf is entering this process with significant momentum.
This follows LIV Golf’s recently announced appointment of independent directors Gene Davis and Jon Zinman and the league’s expanded strategy to evolve from a foundational launch phase to a diversified, multi-partner investment model.
The league will continue to work with its Board, Ducera, and other experienced professionals to identify long-term strategic investment partners and evaluate opportunities that have emerged with the league’s rise.