Staff Reporter.
DStv Premiership champions Mamelodi Sundowns have announced an exciting partnership with Roc Nation Sports, a sub-division of Jay-Z’s Roc Nation.
Sundowns have announced that the club has partnered with one of the world’s leading entertainment and sports agencies in Roc Nation Sports, in a collaborative effort to “drive change through impactful initiatives and alignments, with the greater purpose of uplifting communities and lives.”
“Mamelodi Sundowns is proud to partner with a brand as renowned as Roc Nation Sports,” Sundowns chairman Tlhopie Motsepe said in an official statement. “This partnership, with one of the leading sports agencies in the world, will contribute to the club’s vision of becoming one of the best football clubs in Africa.
“We’re excited to share this relationship with our most important partner, the Mamelodi Sundowns supporters, who join us on this journey as we reach new heights in innovation, entertainment, and success. Our motto, ‘The Sky is The Limit’, reminds us that no dream is too big; and by working together with like-minded organizations, we can go further and inspire those around us.”
In terms of the partnership, Roc Nation will work together with the club on aspects relating to the brand, social media presence and community and fan-based engagements of the Yellow Army, as well as in consultancy capacity in respect of “transfers and the global football market”.
The stable works with clubs such as Arsenal and Leeds United, and some renowned footballers, including Kevin De Bruyne and Romelu Lukaku.