By Lehlohonolo Lehana.
The nominees for the 32nd South African Music Awards (SAMA32) will be announced on 25 June 2026 during a hybrid event that will bring together music industry representatives, media, stakeholders and music fans from across the country.
The awards, themed the Homecoming Edition, will mark the return of the South African Music Awards to the North West Province, where the main ceremony is scheduled to take place on 15 August.
SAMA32 is being hosted through a partnership involving the North West Department of Arts, Culture, Sports and Recreation; the North West Department of Economic Development, Environment, Conservation and Tourism; the South African Music Performance Rights Association (SAMPRA); the Southern African Music Rights Organisation (SAMRO); the Recording Industry of South Africa (RiSA); the Road Accident Fund (RAF); and South African Tourism.
SAMAs spokesperson Unathi Gwija, said the return to the North West Province was intended to highlight the region’s cultural heritage and tourism offerings while celebrating achievements within the South African music industry.
“The Homecoming Edition represents more than an awards ceremony; it is a celebration of South African creativity, resilience and innovation. By returning to the North West Province, we are creating opportunities to showcase the region’s tourism attractions, cultural assets and economic potential, while honouring the remarkable achievements of our musicians,” Gwija said.
Gwija added that the partnership aligns with broader efforts to use music and cultural events to support local economic development, tourism promotion, job creation and community participation.
The SAMAs remain the country’s premier music recognition platform, celebrating excellence across genres while highlighting the vital role music plays in shaping South Africa’s cultural identity and global reputation.