By Lehlohonolo Lehana.
South Africa’s new vehicle market delivered its strongest March in nearly two decades, with domestic sales reaching 58,060 units, according to naamsa the Automotive Business Council.
This represents a 17.3% increase on the 49,500 units sold in March 2025, which was supported by cumulative interest rate cuts, firmer consumer and business sentiment.
This is the strongest performance for the month since 2007.
Year-to-date volumes now stand at 161,978 units, 12.4% ahead of the same period last year.
“March is a result worth noting. The market hasn’t seen numbers like this in nearly two decades, pointing to stronger domestic demand. Successive rate cuts since late 2024 are clearly feeding through, lifting both consumer and dealer confidence. The environment, however, is changing. April introduces new pressure that households and the industry will need to manage carefully,” says Lebogang Gaoaketse, Head of Marketing and Communication at WesBank.
The March outcome precedes a marked shift in the cost environment. From 1 April, petrol increased by R3.06 per litre, while diesel rose by between R7.37 and R7.51 per litre, reflecting higher global oil prices linked to conflict in the Middle East. The average Brent crude price increased from $69.08 to $93.67 per barrel over the pricing period, with currency weakness adding to the impact. A temporary R3.00 per litre reduction in the general fuel levy provides short-term relief but is due to expire on 5 May 2026 and does not offset the full increase.
Passenger vehicle sales reached 39,370 units, up 18.2% year-on-year, with car rental accounting for 6.5% of volumes, suggesting that retail demand is carrying the bulk of growth. Light commercial vehicles recorded 15,557 units, up 15.7%, while medium commercial vehicles increased by 14.0% to 823 units. Heavy trucks and buses rose 14.5% to 2,310 units. Dealer confidence also reached a 13-year high of 67 index points, consistent with the improvement in trading conditions.
“The fuel and energy increases coming through in April present a clear headwind for consumers who were only starting to benefit from earlier rate cuts. Our focus remains on structuring finance in a way that is sustainable over time, taking into account total cost of ownership rather than purchase price alone,” says Gaoaketse.
Higher electricity tariffs will add to pressure on both households and businesses. The combined effect is likely to feed through into transport costs, food prices and overall living expenses, placing further strain on disposable income.
“A first quarter of this quality provides a solid base for the year. The underlying drivers of demand remain in place, and WesBank will continue to support customers with finance solutions aligned to their circumstances as conditions evolve, “he says.
Ryan Seele, a National Automobile Dealers’ Association (NADA) National Executive Committee member, said he was both surprised and delighted by the strong sales performance.
“There were stock constraints at a few of the larger OEMs, as well as some closing out their quarterly sales at the end of March. However, this did not seem to inhibit sales in the lower end of the passenger car market, nor in the commercial vehicle segment,” commented Seele.